Become a member of the top 50 today

What is the Top 50 Companies for Customer Service?

Join the only programme that shows you exactly what you need to focus on to deliver true customer satisfaction. As a member of the exclusive Top 50 group, you will be involved in the largest mystery shopping programme in the UK and the only one that uses real customer data. Be benchmarked with the organisations that excel in customer service and receive your own bespoke benchmarking report that shows you the path to the very top. And once you get there, Top 50 will give you the platform to be recognised as a true game-changer among a shortlist of 50 of the best in the UK.

Four reasons to be part of the Top 50

Measure your customer service across multiple channels using real data and insight from your customers.

See how you compare with other contact centres both within your sector and across the best in the industry.

Get operational recommendations based on the data from your customer interactions

We provide actionable insights and a road map of improvement based around interactions with your customers.

Customer Service Benchmarking Report

This exclusive report summarises the key findings from the 2017 Top 50 programme, along with exclusive interviews with three of the top performers on their tips for improvement.

Top 50 Case Study

Find out why the Caravan and Motorhome Club joined the Top 50, the results they’ve seen so far and how it has helped them to constantly improve their customer service offering.



Gala Dinner Video


“Through the mystery shopping exercise we are able to benchmark our service provision against other providers across the industry and as a result learn from and improve on what our customers already tell us is an extremely satisfying service experience.”

Michelle Hey, Head of Customer Experience Development, First Direct