The UK's Leading Customer Service Programme


The UK's Leading Customer Service Programme


The Top 50 Companies for Customer Service programme identifies and rewards excellence in customer service and is focused on driving the on-going improvement of service levels across UK contact centres

The Top 50 programme is supported by many of the World's leading businesses and best-known brands, working together to improve the quality of customer experience via telephone email, live chat and social media channels

Over the past ten years, the programme has conducted over 150,000 'mystery shopper' interactions to identify excellence in customer service and to share best practice amongst its members

Look out for the Top 50 Companies for Customer Service logo - the kite mark of quality service.  Companies displaying this badge of excellence are measuring and comparing their own performance year on year and benchmarking their service levels against the best in the business.  They are investing in their contact centres teams, processes and infrastructure to drive on-going improvement, with the number one aim of delivering the very best service possible to you, the customer

Four reasons to be part of the Top 50


We provide actionable insights and a road map of improvement based around interactions with your customers.


Measure your customer service across multiple channels using real data and insight from your customers.


See how you compare with other contact centres both within your sector and across the best in the industry.


Get operational recommendations based on the data from your customer interactions

Gala Dinner Video


Peter Rowbottom
Peter Rowbottom
Director of Member Operations, MPS
“The Top 50 offers me and my organisation an invaluable ability to benchmark our performance against the true customer expectations of the service we deliver. Assessment is truly objective and any organisation who achieves any ranking within the Top 50 can genuinely be proud.”